In addition to my own podcast, my agency, On A Mission Brands, has a very robust system in place to help mission-driven brands launch and manage their podcasts. Along the way, we have gathered a wealth of podcast knowledge for you. Rather than providing you with an 11-page report on the many details you need to know, I thought I’d share with you the CliffNotes version of this knowledge.

When the core of your business is centered around a mission, marketing isn't just about selling products—it's about telling a story, making an impact, and connecting with your community on a deeper level. In an era of conscious consumerism, mission-driven marketing has emerged as not just a competitive edge, but a necessity for businesses looking to cultivate long-term loyalty and positive social change.

With a rapidly evolving digital landscape, business owners are forced to keep up with the social media trends, or risk falling behind.

It can be overwhelming to stay current, especially when social media marketing isn’t your specialty. Heck, it’s even alot for me, as a branding and marketing specialist.

But today, I want to get you heading in the right direction for 2024 by outlining 8 social media trends you need to integrate into your overall marketing strategy.

So grab your favorite beverage and let’s dive in.

In the maze of modern marketing, where every message and medium clamors for attention, a heart-centered approach to marketing can cut through the noise, resonating deeply with your audience. This approach isn’t about grandiose gestures. It’s about infusing the core values—empathy, service, honesty, heart and authenticity—into every strategy you implement.

LinkedIn may have launched over twenty years ago, but it continues to be relevant and competitive with flashier platforms like Instagram, Facebook, and Twitter. You may not have reels dancing across your screen, but for professional and B2B networking, it is very much still the place to be. In fact, some of the new LinkedIn features in 2024 are exactly what your business needs to elevate your marketing, reach new audiences, and connect to your customers.

As a heart-centered entrepreneur, you want to make waves in this world. You have a very personal mission to create change for humanity and I can’t let you give up or even slow down (unless of course, you need some rest). The work you are doing is important and we need your gifts. So today we are going to talk about 9 obstacles that you will likely encounter along the way. And because every challenge has a solution, I will also make some suggestions on how to overcome these challenges.

Make the most of your foundational content by repurposing it across multiple platforms. We're sharing simple ways to repurpose your blogs, videos, and podcast episodes using clear strategies and AI tools that save you time and help you reach a wider audience.

You don't have to create a brand new piece of content every time you post! Learn how and why content repurposing is a smart business practice. Repeating your content strategically can help you grow your brand, establish your authority, and grow your digital footprint while saving you time and resources. Here are some practical ways to shift your mindset when it comes to reposting your content

Buyers have changed and we need to be smarter and savvier than ever before. Not in a deceiving or tricky way. But in a way that meets your ideal clients where they are. Standing out requires us to be different. To be strategic. To try unique, out of the norm, approaches. And most important, to have heart and soul in our marketing. You are craving it and so is your ideal human. Today, I want to talk about 3 “holistic” marketing strategies you can use that will make a big difference for you, your business and the world around you.

We launched our Boosting Business Breakthroughs podcast this year. It’s geared toward coaches dedicated to growing their business, navigating the digital marketing landscape, and creating a transformation for their clients. This podcast has been a labor of love, and like any new labor of love, it has taught me invaluable lessons. Today, I want to share them with you.

Is content writing dead? The rise of video popularity and AI-generated content is causing some shifts in the world of content marketing. Let's look at three ways you can easily adapt your writing to meet the expectations of today's consumers.

As a coach, it's not just about helping people and changing lives, it's also about finding clients to help. The challenge of gaining new clients is often the biggest hurdle for coaches. In today's world, though, there are so many avenues to explore, and each one offers unique opportunities to reach potential clients. In this blog post, we will go over 25+ actionable strategies that coaches can use to increase their chances of landing more clients.

Hate it or love it. Video content is here to stay. This is what I said regarding video marketing in 2021 when I wrote a blog about the importance of video content and how to rock it. Almost two years later, this still holds true. If anything, the importance of video marketing has just increased. Here are some expert tips to encourage your journey with video marketing.

AI is the new buzzword in almost every industry. For it’s applications (and implications) are many. And as with any new discovery or invention, people both applaud and fear it. I still have people in my circle who fear AI will take over their jobs. They’re not alone. It’s time to uncover why(and how) AI can be your best friend (and not your worst enemy). Cause like it or not, AI is here to stay.

As a coach in the online space, you know the importance of building trust with your clients and leads. One of the best ways to do that is by sending regular, value-filled email newsletters to your list.

Regular newsletters offer a direct line of communication to your clients and leads, keeping you top-of-mind as the go-to expert in your space. Today we're discussing the what, why, and how of email newsletters for coaches so you can easily and efficiently grow your list and serve more clients.

We are all familiar with being a people pleaser. Saying yes to an ‘urgent’ ‘quick task’ for your long-term client. Or agreeing to hop on a meeting when you know the issue could be resolved through a short email. How about those clarity-call conversations that somehow turn into a consultation or coaching session? We’ve all been there, done that. Often at the expense of our own needs, desires, and strategy.

When you hire your first marketing freelancer or agency, they will probably start throwing around a lot of mumbo jumbo marketing terms. So you aren't caught off guard, with that deer in headlights look, I have created a cheat sheet you can use to understand what you need to know. It's broken out by the 4 different business phases so you don't have to read this from beginning to end. Identify which business phase you are in and read through those terms only. Save this article and come back to it for a refresher.

Not everyone is a masterful storyteller, but I think, if we practice, we can be good enough storytellers to create a connection with our audience. By studying the elements of storytelling, we can begin to write content that engages and builds relatability with our readers. As you continue to share pieces of who you are in your stories, you will attract fans that will eventually become superfans. These superfans later go on to become clients.

What will make you invest in an offer faster? The person selling their offer to you saying how awesome it is? Social proof detailing how amazing an offer is? Or actual words from someone similar to you describing exactly HOW the offer helped them and the process they had to go through to reach where they wanted to. That’s the power of a case study.

How often do you feel like throwing in the towel on Instagram because you’re overwhelmed with complex strategies and posting without results? But giving up on this platform with 1 billion+ monthly active users may not be an option if you want to increase your client base. So what do you do if you don’t want Instagram marketing to feel like a chore?

Develop a simple Instagram marketing strategy. Here's one you can use.