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Visibility and Marketing Lori Young Visibility and Marketing Lori Young

Instagram Reels decoded: How can you use them in your marketing strategy?

Love them or hate them, Instagram Reels are here to stay. Many of us (including me) are not comfortable with using Reels on Instagram. Some of us think that they’re frivolous and not meant for serious businesses. Plus why use reels when you can use IG stories or IGTV? Because of these reasons, Instagram Reels may not have a place in your business or content marketing strategy. But here’s why that should change.

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Visibility and Marketing Lori Young Visibility and Marketing Lori Young

7 Social Media Tasks You Should Do Every Month

Whether you love or hate it, social media is here to stay… and it’s a necessity for your business these days. Where else would you find a global audience of over 3.6 billion people? Yep, according to Sproutsocial that’s how many people use social media currently...and the number is only projected to increase to 4.41 billion in 2025. But before you plunge into researching tips and tricks for successful social media marketing, take a look at the 7 social media tasks you should do every month without fail.

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Visibility and Marketing Lori Young Visibility and Marketing Lori Young

Camera shy? The importance of video content and how to rock it!

Hate it or love it. Video content is here to stay. In fact, video is now the preferred medium for consuming information for a majority of internet users. And it’s only growing in popularity. Including dominating social media. If you are not using video content in your marketing strategy yet, then it’s probably time. A little worrying for those of us not completely comfortable being in front of the camera. No worries, we got you. Check out how you can create video content without actually being in it.

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Announcing On a Mission Brands: A Branding and Marketing Agency for Mission-Driven Brands

We are excited to announce a new direction for our team. Introducing On a Mission Brands, a branding and marketing agency for mission-driven brands. Our services include banding & offer strategy; copy & messaging; website design; and authority-building content creation & strategy.

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