There’s a lot of noise about “charging more,” but few people talk about what actually makes an offer high-ticket. In this grounded, strategic breakdown, Lori Young shares the truth about premium pricing — what defines it, when the timing is right, and how to know if it truly fits your business. Clarity first. Confidence next. Alignment always.

Every entrepreneur wrestles with offers — some soar, others flop. In this Founder Reflection, Lori shares the 10 most common offer challenges she’s witnessed over two decades in business. From wandering specialties to silent launches, you’ll discover the patterns that derail growth and the lessons that will help you build offers that align, sell, and sustain your business for the long term.

An aligned coaching offer suite is more than a list of programs—it’s a client journey that creates clarity, flow, and recurring revenue. In this post, Lori Young shows you how to design entry points, mid-tier bridges, premium experiences, and continuity offers that meet clients where they are while protecting your energy. Discover how to simplify your business, deepen your impact, and scale without burnout.