Episode 34: How Human-Centric Approaches Are Redefining Public Relations
In episode 34 of the On a Mission Mojo podcast, host Lori Young sits down with Ashley Graham, the founder of The Conscious Publicist, to delve into the intricacies of human-centric public relations. This episode promises a fresh take on PR, focusing on storytelling and building genuine connections. Ashley brings her rich experience in both personal and professional narratives to offer actionable insights into how thought leadership can be nurtured authentically and effectively.
Throughout the episode, Ashley and Lori explore what sets The Conscious Publicist apart from traditional PR agencies, emphasizing the importance of identity and narrative in public relations. They discuss the evolving landscape of PR, the importance of balancing personal and professional storytelling, and the various forms of media outreach through the PESO Model created by Gini Dietrich. Ashley shares her thoughts on the future of PR, stressing narrative-building and genuine engagement as cornerstones of effective public relations. With practical examples and thought-provoking discussion, this episode is a treasure trove for anyone looking to elevate their brand consciously and authentically.
Key Takeaways:
Human-Centric PR: Ashley stresses the importance of focusing on personal narratives and the identity of thought leaders to create impactful and meaningful public relations strategies.
PESO Model: Ashley explains the PESO Model (Paid, Earned, Shared, and Owned Media) created by Gini Dietrich as a comprehensive approach to diversifying and optimizing media outreach.
Future of PR: The episode delves into the evolution of PR, highlighting the shift towards more narrative-driven and conscious communication strategies.
Balance in Storytelling: Discussing the importance of balancing personal and professional stories to build authentic connections with the audience.
Actionable PR Tips: Ashley provides practical insights on how to start with PR, encouraging the use of existing platforms and resources to test and refine narratives.
Quotes:
"I believe that public relations and what I like to say the people relations still PR. What I believe one of the most beautiful common threads between the two is it's building that connection and that energy between the creator, the voice, the writer, and how they're looking to connect with the reader."
"I believe that there's so much abundance when it comes to PR, at least from a conscious perspective to really kind of make your mark and what you want to be known for and how you're looking to serve and impact the lives of others."
"As long as it comes back to a central why, it's like, why am I sharing this? What is the reason? What am I hoping to achieve by sharing more personal stories?"
"People buy into other people. They buy into the relationships. You are able to create that know, like and trust factor through a personal narrative."
"I believe that thought leadership is very abundant and universal, that it's not even in the traditional sense of needing to be recognized in a career or in a professional context."
About the Guest:
Ashley Graham is the Founder of The Conscious Publicist®, a PR advisory firm specializing in human-centric PR for high-growth thought leaders. With a deep belief in the power of storytelling, Ashley and her team are dedicated to helping clients build meaningful connections and relationships. She considers her work's "people relations" aspect vital in fostering a more conscious and sustainable world. By guiding clients in developing the necessary practices and strategies to align their connections with their goals, Ashley aims to shape a future where conscious living is the norm.
Website: https://www.theconsciouspublicist.com
LinkedIn: https://www.linkedin.com/in/theconsciouspublicist
Instagram: https://www.instagram.com/theconsciouspublicist
Podcast: https://the-conscious-publicist-podcast-with-ashley-graham.simplecast.com/
How to Become a Thought Leader (as a business owner)
Alchemizing Human-Centric Stories and Narrative in Thought Leadership
Connect with Lori (your host):
Lori Young is a certified online business manager, master marketer, and host of the podcast On a Mission Mojo. As the heart-centered founder of On a Mission Brands, Lori is passionate about helping ambitious changemakers scale their business online with strategic business, marketing and operational support. As their strategic biz bestie, her clients enjoy her relationship-focused and business-minded approach to growth. Lori is passionate about her team and leads a collaborative effort that helps everyone have fun while making a big impact. In her spare time, she is spending time with family & friends, watching the latest TV series with her spouse, or trying to master the game of golf - literally impossible.
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