Episode 22: Elevating Your Brand Through Public Relations: Insights from a PR Expert
In this episode, Lori Young interviews Lindsey Habenicht, the founder of GoodPress, a public relations firm focused on helping mission-driven individuals and organizations elevate their impact and do good for good. Lindsey shares her personal mission of helping people find ways to do good and elevate their impact in a meaningful way. She discusses her background in political campaigns and the nonprofit sector, and how she realized the need for PR that focuses on doing good rather than just covering up bad.
Lindsey explains the importance of messaging strategy in PR and how it sets the foundation for effective public relations. She also discusses the different angles and stories that can be used to resonate with audiences and elevate influence. Lindsey provides insights into media matching, including the power of podcast interviews and local news placements. She emphasizes the importance of curated vulnerability in thought leadership and shares tips for being prepared for media appearances.
Key Takeaways:
Public relations is where impact meets influence, and it involves finding platforms and partnerships that elevate your story and increase your influence.
The messaging strategy is the foundation of effective PR and should focus on telling a unique and meaningful story that resonates with the target audience.
Local news placements are powerful for brick-and-mortar businesses and nonprofits operating on a local scale, while podcast interviews offer a targeted audience and the opportunity to dive deeper into your story.
The "sale test" is a checklist to determine if a topic or story is suitable for PR, including factors such as supportiveness, actionability, importance, and longevity.
Curated vulnerability is key in thought leadership, where you share authentic and vulnerable aspects of your story while still maintaining comfort and control.
Quotes:
"Nobody can do our story better than we can do our story. They can do it differently." - Lindsey Habenicht
"Show up with who you are before what you do." - Lindsey Habenicht
"Curated vulnerability... It's still so authentic. It's still vulnerable. You're sharing a real piece of who you are." - Lindsey Habenicht
About the Guest:
Lindsey, founder of Good Press, is on a mission to help business leaders, influencers, and aspiring changemakers elevate their impact to do good, for good.
A forward-thinking PR professional, speaker, and certified and success coach, Lindsey started this agency with the goal of building a public relations firm that would operate with the heart and hustle of a grassroots non-profit, but the intensity and action of a political campaign.
Using her experience in both sectors, she’s set out to shift the scope of marketing, delivering dynamic, creative, and meaningful strategies to get brands “good press” for their good work…and hopefully? She’s making the world a better place.
She currently resides in Texas with her partner, Max, and her dog, Charley.
Website: www.goodpress.io
Instagram: www.instagram.com/goodpressclub
Instagram: www.instagram.com/lindseyhabenicht
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