Episode 21: Exploring Podcast Guesting as a Brand-Building Strategy
In Episode 21 of "On a Mission Mojo Podcast," Lori Young welcomes Michelle Glogovac, the esteemed podcast matchmaker and publicist. The episode delves into the powerful medium of podcasts for building brand visibility, with Michelle sharing invaluable insights from her journey from the corporate world to becoming a podcasting expert. The conversation covers the importance of storytelling, how personal stories on podcasts can create deep connections and impact, and practical strategies for entrepreneurs to elevate their brands through podcast guesting.
Michelle Glogovac elaborates on the pros and cons of being a podcast host versus a guest, emphasizing the importance of selecting the right platform based on one's goals. She provides detailed advice on crafting an effective media kit, pitching to podcasts, and the significance of being selective about podcast appearances to maximize impact. The discussion also touches on the long-term benefits and unique returns on investment that podcast guesting can offer, beyond immediate monetary gains. Michelle's expertise highlights how strategic podcast guesting can significantly enhance one's brand visibility and credibility.
Key Takeaways:
The Impact of Stories: Personal narratives on podcasts can foster profound connections and offer free education, emotional support, and inspiration to listeners.
Hosting vs. Guesting: Hosting a podcast provides control and consistent branding, while guesting offers credibility and exposure to warm audiences without the production burden.
Effective Pitching: Detailed and well-researched pitches, complete with media kits, personalized connections, and hyperlinks, significantly increase the chances of being accepted as a guest.
Return on Investment: The ROI from podcast guesting is multi-faceted, including brand visibility, relationship building, and long-term audience growth, rather than immediate financial gains.
Practical Resources: Michelle offers a plethora of free and paid resources, including templates and detailed guides, to aid business owners in navigating the podcast guesting landscape.
Quotes:
"We all have a purpose and a passion in life. I had to figure out what it is that I'm so passionate and can find a purpose in." - Michelle Glogovac
"Podcasts are intimate conversations where other people get to eavesdrop. It's about connecting deeply and authentically." - Michelle Glogovac
"Get specific about what makes you unique. Share your story, your expertise – this is what will resonate with listeners." - Michelle Glogovac
"Don't let the numbers be your main concern. Aim to have great conversations where your insights can truly make an impact." - Michelle Glogovac
"It's about relationships and listening. Through connecting with listeners and hosts, you can build a network that supports your mission." - Michelle Glogovac
About the Guest:
Michelle Glogovac is an accomplished podcast matchmaker and publicist, celebrated for her adept storytelling skills and her role as an authority in the podcasting arena. Author of "How to Get on Podcast" and host of the award-winning series "My Simplified Life," Michelle has a robust background that includes a BA and MS in law. She leads The MLG Collective, aiding entrepreneurs, authors, and experts in crafting compelling narratives and enhancing their visibility. A dedicated wife and mother, Michelle's journey from corporate jet fuel sales to a podcasting visionary highlights her mission to make meaningful change through shared stories.
Website: https://www.michelleglogovac.com
Website: https://www.themlgcollective.com
Instagram: https://www.instagram.com/michelleglogovac
Facebook: https://www.facebook.com/themlgcollective.com
TikTok: https://www.tiktok.com/@thepocastmatchmaker
Free Resources: https://www.themlgcollective.com/freeresources
Connect with Lori (your host):
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While you might know me as the host of the On a Mission Mojo podcast, a big part of my work is helping mission-driven brands build a cohesive brand experience that helps you play differently and boldly in your space. We specialize in website development, creating and managing authority building content, and designing funnels/landing pages.
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