Did you know 60% of my client base came from referrals? And 40% of them came from my own clients. Wow! Digital marketing strategies are good, but don't ever forget the power of using word-of-mouth marketing.

Content categories are your fastest path to organizing your content, while also establishing yourself as an expert. Let’s talk about the what, why and how of using content categories.

With so many businesses on social media, unfortunately, rocking your social media plan is not as simple as posting and moving on. It’s much deeper than that. While we can all get lost in all the social media training that is available online, I thought I would give you just a few changes you can make to create a big difference for you.

At On a Mission Brands, we strive to introduce you to our favorite marketing tools. Canva is one of our faves for creating beautiful marketing materials of all types.

Your voice is needed as we make our way through this pandemic. That being said, we all need to be careful during this time - or any other period of crisis or catastrophe - to keep our content sensitive and relevant to current events. In fact, it almost seems socially irresponsible of us to not acknowledge difficult times, but it is equally irresponsible to do so in a way that could be insensitive to others.

As a small business owner yourself, you might be tempted to stop marketing - either because you are preoccupied by everything going on, you want to cut costs and marketing seems like an obvious choice, or you just don’t have the time because you are putting out fires. I want to encourage you, however, to continue marketing your business.

But…

Your approach needs to be different right now.

Perfection is unattainable. The good news is you can actually offer more when it comes to your marketing (and your business in general) when you take steps to overcome perfectionism and instead focus on increasing your confidence and authenticity.

Let me ask you a question. How much time do you spend each day scrolling through your Facebook, LinkedIn, Instagram or Twitter feeds? An even better question is how long does it take you to decide if you will stop and read some piece of content? Does the image factor into your decision? Most of us are visual and your social images need to not only catch your audience's eye but also their attention.

Coming up with new and fresh content all the time can be exhausting sometimes. We all run dry from time to time. When the well is empty, here are some ways to get the creative juices flowing again.

When was the last time you published new content for your blog? If you are not consistent, here are six incentives to build and use your business blog on a regular basis.

We know that companies and leadership development experts are beginning to encourage vulnerability as a way to build stronger cultures and a more engaged workforce. So I got to thinking about marketing and should we be vulnerable in our marketing communications? What do you think? Are you currently being vulnerable in your marketing? Here I share some random thoughts I have about this often sensitive subject.

Are you producing and publishing regular content for your tribe? Is that a big “Yes!” or are you shaking your head, secretly wishing you were doing this? Have no fear. Repurposing content is here.

If you are a busy business owner like myself, you likely don’t have time or energy to figure out how to beat the IG algorithms. You will spend hours (that you don’t have) and still end up feeling frustrated. So how about if we take a simpler approach and try out three ideas that will help tremendously?

Does the idea of doing videos to market your business make you want to scream and run the other way? You probably have one of these five fears. Here are some tips to overcome the fear and start using videos to allow others to know the "real" you behind your business.

Looking for a way to gain more inbound leads from LinkedIn? This simple LinkedIn marketing plan will put you in the right direction.