Two people signed up for an offer I built last November. In this post I break down exactly why, using the six pillars I now check every offer against before it goes out: positioning, structure, messaging, ecosystem, visibility, and sales.

As a digital marketing agency that has edited our clients’ DIY copy before designing their websites, we say... writing your own website copy is great!

When our clients write their own copy, it’s in their voice and feels authentic to them. And they always have us to refine it. However, we did notice a few common mistakes that almost every coach made when drafting their website copy. We’d love to share them with you, so you can avoid them when drafting yours.