When you hire your first marketing freelancer or agency, they will probably start throwing around a lot of mumbo jumbo marketing terms. So you aren't caught off guard, with that deer in headlights look, I have created a cheat sheet you can use to understand what you need to know. It's broken out by the 4 different business phases so you don't have to read this from beginning to end. Identify which business phase you are in and read through those terms only. Save this article and come back to it for a refresher.