Buyers have changed and we need to be smarter and savvier than ever before. Not in a deceiving or tricky way. But in a way that meets your ideal clients where they are. Standing out requires us to be different. To be strategic. To try unique, out of the norm, approaches. And most important, to have heart and soul in our marketing. You are craving it and so is your ideal human. Today, I want to talk about 3 “holistic” marketing strategies you can use that will make a big difference for you, your business and the world around you.

As a small business owner yourself, you might be tempted to stop marketing - either because you are preoccupied by everything going on, you want to cut costs and marketing seems like an obvious choice, or you just don’t have the time because you are putting out fires. I want to encourage you, however, to continue marketing your business.

But…

Your approach needs to be different right now.