Episode 31: Elevate Your Brand: Public Speaking Strategies to Become an Industry Authority
Welcome to episode 31 of On a Mission Mojo podcast, hosted by Lori Young. In this compelling episode, Lori is joined by Jenn Espinosa-Goswami, a seasoned public speaking coach and founder of Weightless LLC. Together, they dive deep into the potent power of public speaking—whether online or in-person—and how you can harness this tool to elevate your business visibility and growth in 2024.
Jenn shares valuable insights from her own journey, discussing how she pivoted from health coaching to assisting entrepreneurs with public speaking. She emphasizes the significance of having a signature speech and offers practical advice on finding appropriate stages and honing your message. Jenn also provides an honest look at overcoming the fear of public speaking, leveraging various speaking opportunities, and the strategic differences between virtual and in-person engagements. This episode is packed with actionable takeaways for those looking to amplify their personal and professional impact through effective public speaking.
Key Takeaways:
Start with a Clear Message: Begin by crafting a powerful signature speech that ties into your business offerings or a central idea worth sharing.
Understand Your Audience: Align your speech topic with the core problems your audience faces to ensure relevance and engagement.
Explore Various Speaking Platforms: Utilize both virtual and in-person opportunities to expand your reach and adapt to different audience preferences.
Networking and Persistence: Build relationships, ask for introductions, and do not be discouraged by initial rejections. Consistency pays off.
Credibility and Authority: Public speaking enhances your credibility and positions you as an authority in your field, often leading to more business opportunities.
Quotes:
"If you're nervous about going on stage or sharing your message, it probably means that's something you need to do more of because if you're nervous and scared, it's important to you." - Jenn Espinosa-Goswami
"A lot of the things I do, one of my first paid speaking opportunities was a warm referral from a speaking, a professional speaker in my network." - Jenn Espinosa-Goswami
"The power of a message can create transformation. What could happen if I had 30 minutes or 40 minutes? How many people can I impact through just the power of a message?" - Jenn Espinosa-Goswami
"You want to become known. Your name should be associated with specific topics in your industry." - Jenn Espinosa-Goswami
"If you have a desire to create your own stage through your own events or your own master classes... have some consistent way that people can connect with you outside of other people's stages." - Jenn Espinosa-Goswami
Guest information:
Jenn Espinosa-Goswami, ACC, MAL is an ICF-certified public speaking coach and Founder of Weightless LLC. A former Toastmasters International officer and graduate of the Masters of Leadership program at Augsburg University, Jenn helps entrepreneurs speak more clearly, consistently and confidently on stage or behind a microphone. A finalist for Coach of the Year from International Association of Women in 2022,Jenn is an international speaker who has presented to thousands of executives, leaders, managers and entrepreneurs over the past decade. She has served on multiple non-profit boards in her home state of Minnesota. Prior to starting her company, Jenn served as a certified fraud examiner for 16 years within Fortune 500 financial companies.
Connect with Lori (your host):
Lori Young is a certified online business manager, master marketer, and host of the podcast On a Mission Mojo. As the heart-centered founder of On a Mission Brands, Lori is passionate about helping ambitious changemakers scale their business online with strategic business, marketing and operational support. As their strategic biz bestie, her clients enjoy her relationship-focused and business-minded approach to growth. Lori is passionate about her team and leads a collaborative effort that helps everyone have fun while making a big impact. In her spare time, she is spending time with family & friends, watching the latest TV series with her spouse, or trying to master the game of golf - literally impossible.
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