Many introverts struggle with the “traditional” marketing methods, but we still need to grow our business. Just because we don’t like to be the life of the party or scream from the rooftop to get attention doesn’t mean we can’t learn to market ourselves effectively. And be darn good at it. So here are 20 doable marketing ideas you can try if you are a self-proclaimed introvert.

So you have created an absolute gem of a lead magnet. Your potential clients love it and people are signing up in droves for it. But what next? Are you going to let them sign up, get a hold of that lead magnet and email them only when you have something to say or some news to share? Or do you want to take advantage of people opting in to your email list and turn them into forever fans and clients? That’s where your email welcome series comes into play.

When most people think about Pinterest, they think about home decor ideas, recipes, fashion, arts and crafts or more creative and visual categories. Planning a wedding? Sure, go to Pinterest for thousands of cute ideas. Want to get a tattoo? Ooh, Pinterest will show you lots of great designs. So, it’s very easy to completely dismiss this social media platform to market your coaching services. But before you do that, let’s answer the question “can Pinterest marketing work for coaches?”

All of us have a preferred way we make decisions and buy. We often think how we make buying decisions is how our clients will make decisions, so we will use those tactics in our marketing. But that is not necessarily true. Their reasons for buying may be completely different than your own. That is why you need to appeal to all four types of buyer personas when you plan your marketing strategy. Here's how:

While it may sound like yet another buzzword to add to your already full plate, omnichannel marketing is super essential if you want to keep your clients coming back for more. In this blog post, we'll explain why omnichannel marketing is so important and share some tips on how to get started.

Online marketing can feel overwhelming with so many options out there to get in front of your potential clients. And each medium requires its own strategy, content, and plan. What if I told you it doesn't have to be that way? That the key to strategic, stress-free marketing is to understand these five core phases of online marketing for coaches.

Gotta love life and business! It’s always standing ready to deliver lessons, whether you want to learn them or not. At the end of every year, it’s always a time of reflection for me, as I look back on what the year has taught me. And since I spend the majority of my working hours immersed in the marketing world, it made sense that I would share with you the 10 marketing lessons I learned this year. Chances are you’ve learned some of these lessons as well, or at the very least, it will enlighten you to heed these lessons in the new year.

Do you have a presence on LinkedIn? Are your prospects hanging out on LinkedIn? If you answered yes to these questions, then you need to start a LinkedIn newsletter. Here's why.

Most of our clients come to us after a brief struggle with the continuously evolving landscape of digital marketing – unable to keep up with the new strategies, apps, and ever-changing trends that seem to pop up out of nowhere. But there are a few things that never change. And that’s what this start/stop marketing list is all about.

Facebook. Instagram. LinkedIn. Twitter. YouTube. Pinterest. TikTok. Blogs. Email newsletters. It’s exhausting, trying to keep up, isn’t it? With so many choices, how do you implement a simple strategy that works? Let’s work through what you need to consider when designing your social media plan.

Blog posts drive traffic to your website and landing pages, and get eyeballs on your offer or services. Blog posts give Google a reason to point people to your site AND they give these people a reason to continue returning to your site once they’ve found it. So it's natural to want to increase traffic to blogs. And for that, you need to know how to write a blog to increase traffic.

You have been posting and engaging on LinkedIn for a while but are not seeing the results you want. Or perhaps you’re new on LinkedIn and want a highly engaged following. Maybe all the changes and new functionality LinkedIn has put forth has left you scratching your head about what type of LinkedIn content actually works. We got you.

Ugh. Grrrrr. Seriously?! Stop! Delete. What a waste of my time! These are just some of the common reactions we all have when we encounter sleazy marketing tactics. You’ve been a victim. I’ve been a victim. Yet these marketing tactics are still being used over and over again. It makes you wonder. Do these actually work? In some cases, they might, but is it really worth it to risk your reputation? Here is a recap of 5 tactics to avoid and what you can do instead.

So how do you stand out from the crowd and grab your audience’s attention in this 1-second world we live in? Hooks. Specifically, marketing hooks. It is a phrase that grabs attention, makes someone stop and decide if they are still interested. If they are, they keep reading, or consider buying. If they aren’t, they move on. Don't let that happen to you.

Have you ever felt challenged by writing content or copy for your business? You stare at the screen with a blank mind. You busy yourself with everything but writing content or copy. You promise yourself you will get to it tomorrow, but tomorrow comes and goes. All too common, there are very specific solutions to overcoming the writer's block that seems to plague us all.

If you’ve been in business for a while, you may have heard that building an email list is the best way to market your offer online. Research shows that 40% of marketers consider email marketing vital to their success. Most businesses have been using email lists to boost their sales, introduce their brand, or attract people to their biz. But what exactly is email list building? And how DO you build your email list? Read on and find out.

With so many social media platforms to choose from, it’s challenging to pick the ones that would benefit your business the most. With 444 million Pinterest users, 40% of them earning more than $75,000, it’s logical to wonder if Pinterest is right for your business. Let's dive in and find out.

Love it or hate it, we all know that the beast that is social media is here to stay, and as a business owner, it’s almost impossible to ignore its importance in your marketing. But just like with any other mystical monster, there are plenty of social media myths circulating around its existence. Let's bust 6 of these myths right now.

Instagram has been throwing a LOT of new things at us recently, and honestly, even as a marketing pro, it’s hard to keep up! Some trends and updates are worth jumping on board with...while others seem like temporary distractions. One feature that has been around the block for way more than a #hotminute is stories, and they clearly are here to stay! But how do you create a constant flow of Instagram stories ideas without burning out or becoming stale?

The "social" in social media marketing is no more about your relationship with your customers. It’s about developing healthy relationships and working with others who have the same audience/goal/mission/values as you. It’s about developing strategic social media partnerships and collaborations so that you can harness the power of each other’s brands and audiences.