Feeling the drain of constant social media posting? Learn how to build visibility that lasts — without the burnout. In this blog, Lori shares real stats about declining engagement and her personal strategies for creating sustainable, energy-aligned marketing through blogs, podcasts, email, and partnerships. Discover how to grow your business with clarity, rhythm, and resonance — not algorithms.

With a rapidly evolving digital landscape, business owners are forced to keep up with the social media trends, or risk falling behind.

It can be overwhelming to stay current, especially when social media marketing isn’t your specialty. Heck, it’s even alot for me, as a branding and marketing specialist.

But today, I want to get you heading in the right direction for 2024 by outlining 8 social media trends you need to integrate into your overall marketing strategy.

So grab your favorite beverage and let’s dive in.

Whether you love or hate it, social media is here to stay… and it’s a necessity for your business these days. Where else would you find a global audience of over 3.6 billion people? Yep, according to Sproutsocial that’s how many people use social media currently...and the number is only projected to increase to 4.41 billion in 2025. But before you plunge into researching tips and tricks for successful social media marketing, take a look at the 7 social media tasks you should do every month without fail.

Every business should be engaged in social media marketing. But there are some do's and don'ts to pay attention to if you're gonna maximize the effectiveness.

With so many businesses on social media, unfortunately, rocking your social media plan is not as simple as posting and moving on. It’s much deeper than that. While we can all get lost in all the social media training that is available online, I thought I would give you just a few changes you can make to create a big difference for you.

Let me ask you a question. How much time do you spend each day scrolling through your Facebook, LinkedIn, Instagram or Twitter feeds? An even better question is how long does it take you to decide if you will stop and read some piece of content? Does the image factor into your decision? Most of us are visual and your social images need to not only catch your audience's eye but also their attention.