When your sales page is not converting, it is easy to decide your offer is the problem. In this episode recap, Lori breaks down 12 common sales page mistakes that invisibly block conversions for coaches and service-based experts. You will learn how to spot language, design, and decision friction on your page and use the “three Rs” to make grounded, aligned changes that help the right people say yes.

If you are planning new offers in 2026, a clear offer strategy is no longer optional. It is the difference between a scattered mix of programs and a simple ecosystem that consistently brings in right‑fit clients. A strong offer strategy helps you package your expertise, claim your authority, and design a business model your nervous system can actually sustain. In this guide, you will learn seven practical offer strategy tactics that help you design your offer ecosystem, price based on transformation, integrate AI in a human‑first way, and create clear client pathways that make it easy to say yes.

Make the most of your foundational content by repurposing it across multiple platforms. We're sharing simple ways to repurpose your blogs, videos, and podcast episodes using clear strategies and AI tools that save you time and help you reach a wider audience.

You don't have to create a brand new piece of content every time you post! Learn how and why content repurposing is a smart business practice. Repeating your content strategically can help you grow your brand, establish your authority, and grow your digital footprint while saving you time and resources. Here are some practical ways to shift your mindset when it comes to reposting your content

Content categories are your fastest path to organizing your content, while also establishing yourself as an expert. Let’s talk about the what, why and how of using content categories.

Your voice is needed as we make our way through this pandemic. That being said, we all need to be careful during this time - or any other period of crisis or catastrophe - to keep our content sensitive and relevant to current events. In fact, it almost seems socially irresponsible of us to not acknowledge difficult times, but it is equally irresponsible to do so in a way that could be insensitive to others.

Coming up with new and fresh content all the time can be exhausting sometimes. We all run dry from time to time. When the well is empty, here are some ways to get the creative juices flowing again.